For more than 15 years, the Outdoor Participation Trends Report has been the industry’s most trusted and comprehensive resource for understanding who’s getting outside, how often, and why it matters. The 2025 edition captures a year of record-breaking growth—highlighting not just how many Americans are participating, but which activities are gaining traction, which demographics are driving change, and where the outdoor industry has opportunities to grow, diversify, and deepen engagement.
Inside the report, you’ll find key trends shaping the future of outdoor participation, including:
Growth across gateway activities like hiking, camping, and fishing, each gaining over 2 million new participants
A surge in participation among seniors (+7.4%) and youth (+5.6%)—fueling a more multigenerational outdoors
A critical 5 million participant increase in “core” outdoor users—the most frequent and committed adventurers
Participation growth led by Black (+12.8%) and Hispanic (+11.8%) Americans, signaling long-term momentum toward equity and inclusion
OIA equips our members with the data and intelligence they need to lead with confidence—turning challenges into strategic opportunities.
Together we are catalysts for insights.