Outdoor product sales in Athletic Specialty and Sporting Goods (ASSG) retail channels finished Q4 2025 slightly down in dollars sold. While the topline number suggests that the quarter was relatively stable, the underlying data tells a more complete story.
Declining unit sales in nearly every category, rising average retail prices, and weakened consumer sentiment converged to pressure performance in Q4. While some categories showed increases in dollar sales, total unit sales declined, indicating that higher prices were driven by inflation and not strong demand.
Our Q4 2025 Outdoor Retail Trends Report is now available. It covers:
Gain access to the full Q4 2025 Retail Trends Report, along with all member benefits and resources, when you join OIA. OIA members, download the full report and data in your Member Portal.