Camping is a gateway into broader outdoor recreation. It offers high value at modest costs for everyone from the most active outdoor enthusiast to those looking for a quiet weekend in nature with friends.
Camping participation is a bellwether for all outdoor participation, and its continued growth signals growth across the outdoor industry. While some segments in camping face structural headwinds tied to costs and aging participants, camping’s overall popularity and consumer base are growing.
The Outdoor Industry Association’s “2026 Camping Report” provides companies with the data and insights needed to make informed decisions about product development and marketing. With the sector steadily growing, retailers and brands have the opportunity to build lasting relationships with campers as they seek community and connection in the outdoors.
Gain access to the full 2026 Camping Report, along with all member benefits and resources, when you join OIA. OIA members, download the full report and data in your Member Portal.