Hiking has become the most popular outdoor recreation activity in America, reaching a record 63.4 million participants in 2024. This figure represents a significant portion of the U.S. population and reflects a remarkable period of sustained growth that has seen the hiking community nearly double since 2012.
The Outdoor Industry Association’s “2026 Hiking Report” provides companies with the data and insights needed to make informed decisions about product development and marketing. By applying these key findings to build lasting loyalty across the hiking community, the industry can ensure that this record-breaking participation leads to a safe, transparent, and sustainable future for outdoor recreation.
Gain access to the full 2026 Hiking Report, along with all member benefits and resources, when you join OIA. OIA members, download the full report and data in your Member Portal.