The outdoor consumer has changed. OIA’s 2025 Outdoor Consumer Trends Report reveals how casual and active lifestyle participants now drive over 90% of market spending. Whether you're a retailer trying to drive in-store growth or a brand looking to design smarter, this free report is your strategic advantage.
Built in partnership with Switchback, this exclusive report delivers data-driven insights on:
Where today’s outdoor consumers shop—and why
What motivates their purchases across apparel and gear
How independent retailers can win back market share
Why brands need to rethink marketing and product strategy to stay competitive
Exclusively for Switchback Attendees
Download your free copy and start turning insight into action.