Executive Summary: 2025 Outdoor Retail Sales Trends Report

Outdoor Market Shows Modest Rebound to $28B in 2024, Driven by Casual Consumers

Outdoor Retail Sales Trends

Access the Executive Summary

The outdoor market is changing, and we’re here to help with data and business intelligence to grow your brand. Discover the trends that defined 2024 outdoor retail sales in our new report, and hear from experts on what they mean for your strategy. Here’s a sneak preview of what’s in the Executive Summary:  

  • Outdoor market retail sales totaled $28 billion in 2024, up 1% compared to total sales in 2023. 
  • Footwear and accessories saw the strongest gains in 2024, while equipment declined, and apparel stayed flat.
  • Casual product categories are driving more sales than technical gear, reflecting a broader shift in consumer behavior.
We’ve partnered with Circana, formerly known as NPD, to provide our members with retail sales trends in chain, e-commerce, and specialty retail channels across outdoor product categories, including apparel, footwear, equipment, and accessories. Gain access to the full 2024 Outdoor Retail Sales Trends Report, along with all member benefits and resources, when you join OIA.
 
OIA members, download the full report and data in your Member Portal.
 
Want expert intelligence on what this data means for your business? Join our free webinar this Thursday at 1pm MT.

 


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